Importance of Meta Descriptions in the Search Results for Online Stores

PrestaShop SEO

Are you explaining your site visitors in 2, 3 phrases, what they are expecting on your website? For instance, you use so called Description tag. In Google’s language, it is called Meta Description. All key search engines like Yahoo and Google etc. uses your description tag. The question arises here, where should you add this description tag? Today we will discuss how and where you can create separate Meta titles for CMS, Categories and product pages?

With the passage of time period, Search Engine Optimization (SEO) is varying and evolving, so being an e-merchant it’s important for you to keep up yourself with optimization trends and techniques. Meta tags should be in all of your WebPages, instead of just in first index page. You should make sure that on every page of your site, relevant Meta tags are added.

While creating Meta tags, relevant and correspond to the text on exact page keywords and phrases should be added. It might be a lot of work but don’t worry if you are running a PrestaShop based shopping cart. Now, with PrestaShop Search Engine Optimization Module you can automatically creates Meta title and keywords for Category, CMS, and product pages on your site. This SEO Module is consisting on intelligent formula for this purpose and it ensures that your website is in good books of search engine.

You may think that anything you place in your Meta description tag will be default description and search engine will use it under the clickable link to your site in search result. Sometimes this happens but not always.

Suppose that, if you are opening a URL in search engine Google will use first few words up to round about 25 for your Meta Description in Search Engine Result Page (SERP)

On the other hand, Bing and Yahoo! Do not always default to the Meta description tag for URL searches. Sometime they do or some time not.

Obviously, real humans are not typically searching for a site by URL, so it is not important that what the search engine is showing for those types of search queries as a true keyword search. So you need, not to hung up on, what you see when you search for your website by its URL.


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