Problem of Abandoned Cart and How to Avoid It

Abandonment Cart PrestaShop

Let’s think that you are managing a profitable e-shop. You’ve received a massive number of visitors, as well as clients are taking interest in your products and services. Perhaps you have secured all the foundations of your e-store?

Not really. You can definitely be suffering from plenty of missed sales.

How? By means of shopping cart abandonment.

A study shows that 67.45% of online shopping carts are tossed away before the client ends a successful sale. That signifies that you can get 3% more sales by minimizing the chances of abandonment carts.

At this point, it perhaps not easy to catch all cart-abandoners to pass through checkout and multiply your earnings. Various clients may have not visited your store with intent to buy. However it’s worthy to fix or solve out the issues related to unsuccessful carts.

Top 3 Reasons of Cart Abandonments

Listed below are a few causes that why clients give up their shopping carts without buying.

1.     Prices may be more than customers’ expectation

Customers may think that the price that you are offering is more than that offered by others in the marketplace. So the customers leave away your store and visit some other store.

2.     Customers may be comparing the prices

Customers may be just browsing your store’s products, and they are thinking to buy those products at some later time. A similar case is that customers may be comparing the final price of your products (including taxes and shipping cost) with your competitors.

3.     User Interface Difficulty

Customers may be facing some difficulty during checkout specially, when checkout process consists of more than one step. Another difficulty which clients face is cart editing i.e. adding or removing products from cart.

How to recover unsuccessful sales

Right now, we want to focus at one of the most effective way to restore dropped clients when they give up their carts: Follow-up the customers. In our previous article about customers’ follow-up, we discussed that sending gift card to the customers is beneficial to bring back the customers. But now we are introducing a more powerful way: Reminder E-mail Program, after that we’ll discuss the application for setting up abandoned cart email system.

Significance of abandoned Cart Reminder emails

If you have chosen PrestaShop as your store’s shopping cart, then abandoned cart are natural due to the fact that Presta checkout consists of six steps and also registration process is annoying.

To restore unsuccessful carts, abandoned cart e-mails are sent out to those clients who have placed some products to their cart however remain unsuccessful to check out.
It’s exceptionally effective sales restoration strategy. You need to realize the reason that why clients are frequently abandons their carts on your store.

Parts of Abandoned Carts email

An abandoned cart email has generally two parts. In the first part, customers are reminded about their abandoned cart entry and the second part is about offering the discounts prices and coupons.

Abandoned Cart Reminder

It’s possible that with passage of time, your clients determine that they have to buy from your store certainly after a market survey. At this time, it is better to send him a reminder e-mail which contains the item detail and cart restore link.


·        Offer Discount Prices

The majority of clients give up their carts since the total price may be more than as they predicted.
When folks look at how much they’re heading to spend, they’re generally adding the charges of each item they put into the cart. They don’t definitely consider taxations or delivery charges, but when they will, they frequently refuse the final estimate.
There’s an effective way to bring back the clients who have been discouraged away by the pricing: Offer a discount price.


That’s fine with the emails template and its parts but how to setup an automatic customized system to send abandoned cart email to the customers.

How to setup Abandoned Cart Mails System?

In PrestaShop, if you want to setup an abandoned cart system, then you have to use some external module like Abandoned Cart Reminder Email System developed by FMEModules. By the use of such module, you can customize your reminder emails by including discounted offers, coupon codes and survey forms. Such email systems also sends an automated email at your store’s BO, when customers abandons the cart so that you can easily track the customers with abandoned carts.

Final Words

You observed that abandoned cart e-mails are simple to setup, and also it can be something that everyone can do to minimize abandoned cart rates on the webstores.


Top 4 Advantages of Using Gift Cards on Your Website


Everybody goes for gift cards since they are handy to purchase on the web or physical as well as they permit the receiver to obtain the things they like, therefore everybody is pleased with them.

Carolroth, a well known business blogging website has revealed in one of their article that in the process of building the customers trust, gift card plays an important role. They collected the opinions of about hundred entrepreneurs, and more than half of them told that they prefer gift cards to keep a follow up with their customers.

Why Gift Cards are preferred in eBusiness?

Here are some of the reasons that why gift cards are preferred by the people,

Easiness of buying

People generally prefer easiness rather than uniqueness in buying gift cards. Therefore, when you have gift cards available for sale in your store or on your web site, then you definitely gain an opportunity of deserving for all those valued gift card dollars.

Up-sell gift Certificates

If gift cards are displayed when customers are checking out for other products, then they willingly buy those products along with gift cards. This is a great example of upselling of gift cards.

Bring New Customers

A well placed gift card is able to deliver a couple of clients into your store, the giver along with the receiver of the gift card. It is possible to give incentive for each party and motivate return visits. For example, a sender on purchasing a gift card of 200$ gets an additional gift card of 10$ and the receiver on receiving the gift card will get a discount on other store products. This strategy can help to bring more customers.

Relationship Building

With an e-gift card program, you have the chance to interact with gift givers and receivers in an alternative way, with several angles. Recipients will probably check out your website to launch the gift card, verify the charges, load the card, notice what’s retailed, see shop hours etc. In this way, sender and receivers has a strong interaction with you as now they are familiar with your brand or shop.

These are the benefits of starting a gift card program on your store, but now the question arises that how we can get maximum advantage from gift card program.

How to get maximum advantage of gift card program?

It is not a wise decision to start a new store, which only sells gift cards. Although it is possible, but it is less beneficial as compared to when you start the gift program as a side business i.e. you runs an ecommerce store for example in PrestaShop and selling different products for example shoes, clothes, shirts etc. On the same store, you start a gift card program by making a page of gifts. In this way, you not only can run a side business of gift cards but also bring new customers for your actual business.

Gift Card plugin for PrestaShop can help you to create a separate page of gift card, where you can run a gift program successfully. This add-on empowers the e-merchants to take the benefits from all the features of making and selling gift cards on the PrestaShop website. It enables the retailers to create the cards for the clients or even allow them to design and purchase the gift cards from the website.

Pop-Up, The Best Practice for E-Commerce in 2015

FMM notification bar module

Pop-ups are considered bad on internet due to the huge advertisement. We know that pop-ups are considered annoying and it’s a controversial topic. But many popular websites are using it for some other benefits.

Today we will discuss, does the Pop-up are best practices in 2015 on e-commerce web-sites? We will show the efficiency and effectiveness of popup and how to use them intelligently.

Explanation of Pop-Ups:

There are many kinds of pop-up and their ultimately goal is to bring or show the box or window from bottom to top on screen. In Short they cover content to show up other information.

We can differentiate Pop up in following two ways like Pop-ups and Pop-ins. When, automatically a new browser window opens in front of your screen, without of any action from you this is called a Pop-up. While when, a page or box opens with-in a website page rather than a new window is known as pop-in. There are different names of these interfaces but the most commonly used name is the Pop-up. People consider pop-in as pop-up so we will use the term Pop-up in this article for both the pop-in and pop-up.

Pop-Up on E-Commerce site:

Now a day, pop-ups are used by many e-commerce websites to conduct different surveys, promote newsletter subscriptions and also to increase fans on social media. These kinds of op-ups are also used for special offers.

A pop-up shows higher conversion rate rather than a simply published on the website content. You cannot deny this fact that, this approach attracts visitor’s attention and does a better job.

Best Practices for E-Commerce:

Here the few tips for best practices to create effective POP-Up, remember few things mentioned below for a quality Pop-up at your E-Commerce blog.

  • Always use a light box Pop-up.
  • Show the close option clear and in front with a clearly visible cross sign.
  • Try to open a pop-up at once in front of a customer. Track that Pop-up through cookies so that it will not open every time.
  • You should always set your Pop-up to appear after a few times like a minute or two minutes so that visitor can know better about your website.
  • Always focus on you attitude while making Pop-up, which means focus on customer’s benefit.

Avoid Following things:

You should need to avoid following Practices while showing Pop-Up

  • Don’t use Pop-ups too much it may be indexed as spam.
  • Don’t ask your customer to provide all information, which is time consuming just ask him about basic information like e mail and name in more than enough for newsletter sigh-up.
  • Don’t use Pop-up at the time when user is almost leaving the page. It may leave for good.

How to Insert Pop up in Your PrestaShop Store:

You can insert Pop up in your store by different ways like by coding method or by using pop up addon by FMM.

At the end conclusion is that, there is no denying that pop ups are intrusive, they can provide you amazing results but you just need to use them carefully. It’s all upon you that how you use them if you use it wisely then they are your best fellows.